ActiveCampaign is definitely more tailored towards business users and email communication than most personal CRMs. People who will love using ActiveCampaign as a personal CRM, will be using their features like group emails, tasks related to contacts and contacts buckets so you can ensure your contacts can be shown in different stages of your relationship.


Building a Personal CRM with ActiveCampaign

Why Use ActiveCampaign for a Personal CRM?

ActiveCampaign is a powerful tool that offers a suite of features designed to help you manage your customer relationships more effectively. It provides a blend of email marketing, marketing automation, and CRM tools that you need to create incredible customer experiences.

ActiveCampaign’s CRM is particularly useful for personal use because it allows you to automate your customer journey, supercharge your marketing efforts, and surpass your sales goals. The platform integrates with over 900 apps, including Shopify, WordPress, and Zapier, making it a versatile tool that can adapt to your specific needs.

Steps to Building Your Personal CRM in ActiveCampaign

Building a personal CRM in ActiveCampaign involves several steps:

  1. Sign Up: First, you need to sign up for an ActiveCampaign account. They offer a free trial, so you can test out the platform before committing to a paid plan.
  2. Import Contacts: Once you’ve created your account, you can import your contacts into the platform. ActiveCampaign supports various methods of contact importation, including CSV files and direct integrations with other platforms.
  3. Create Automations: ActiveCampaign’s strength lies in its automation capabilities. You can automate emails and interactions to deliver personalized communications to your audience at the right time.
  4. Set Up Sales and Marketing Automations: ActiveCampaign allows you to automate your sales and marketing processes. This includes everything from lead scoring and qualification to personalized customer journeys and dynamic content.
  5. Integrate Apps: Finally, you can integrate your favorite apps to make your CRM even more powerful. ActiveCampaign supports integrations with a wide range of software, including eCommerce platforms, website builders, and productivity tools.

ActiveCampaign Pricing

ActiveCampaign offers several pricing tiers, each with its own set of features:

  • Plus: For small teams, it costs $49 per month (paid yearly) and allows up to 3 users. It includes features like email marketing, landing pages, site & event tracking, and eCommerce integrations.
  • Professional: For teams that want to optimize their marketing efforts, it costs $149 per month (paid yearly) and allows up to 5 users. It includes everything in Plus, along with features like predictive sending AI, split automations, and Salesforce integration.
  • Enterprise: For larger organizations, the pricing is customizable based on your needs. It includes everything in Pro, along with features like custom reporting, single sign-on, and HIPAA support.

Can You Create a Free Personal CRM in ActiveCampaign?

ActiveCampaign does not offer a completely free CRM. However, they do provide a free trial that allows you to test out the platform and its features before committing to a paid plan.

What Personal CRM Features Are Missing When You Use ActiveCampaign

While ActiveCampaign is a robust platform, it may not include every feature that you’d find in a dedicated personal CRM. For example, it might not offer the same level of personal task management or detailed contact profiling that some personal CRMs provide. Additionally, while ActiveCampaign does offer automation, its focus is more on marketing and sales automation rather than personal productivity automation.

In conclusion, ActiveCampaign is a powerful tool for managing your customer relationships. While it may not offer every feature found in a dedicated personal CRM, its robust marketing and sales automation capabilities make it a strong contender for anyone looking to improve their customer engagement and drive growth.

Add your personal CRM?


We’ve researched close to 100 personal CRM software options so we can recommend the best personal CRM for your specific needs. We’ll show you how to build your own personal CRM, how to find personal CRM templates and what personal CRM apps are worth your time and money.